Cost lever Sales-speak decoder
Manufacturer's suggested retail
MSRP, in a window pitch
A high “list” number a window is almost never actually sold at — the starting point a big discount is measured down from.
What it means for you
The anchor in “$60,000, but today $34,000.” The only number that matters is the final installed price per window; the discount off an inflated list tells you nothing.
Where you'll see it
The top line of an in-home price presentation, right before the promotions come off.
Don't be fooled
A big percentage off a big MSRP is a framing device. Divide the final price by your window count and compare that.
Related terms
Reading this on your own quote?
Run the 30-second check — where your number lands against real NC ranges, plus the red flags.
Check my quote →