Factory direct
A claim that you're buying straight from the maker with no middleman. Sometimes literally true; often a framing used to justify an in-home-sales premium.
What it means for you
Doesn't automatically mean cheaper. The commissioned rep, the advertising, and the in-home appointment are the middle — just in-house. Compare the installed price per window against a local installer before you accept “direct” as “best value.”
Where you'll see it
The opening of most in-home presentations, usually beside a large “MSRP → today's price” discount.
Don't be fooled
“Factory direct” describes the sales model, not a guaranteed price advantage.
Reading this on your own quote?
Run the 30-second check — where your number lands against real NC ranges, plus the red flags.
Check my quote →