Ever wondered what exactly the Microsoft Store is?

  • October 14, 2023

Well, it’s a sprawling, virtual supermarket for all things software, conceptualised and developed by none other than the tech giant Microsoft Corporation. It’s your one-stop destination for sourcing and purchasing a vast range of software, covering the following categories:

  1. Windows Apps: Think of applications built exclusively for Windows operating systems – handy productivity tools, exciting entertainment apps, engaging games, and more.
  2. Universal Windows Platform (UWP) Apps: Picture apps that run seamlessly on various Windows gadgets, like PCs, tablets, smartphones, or even Xbox consoles. UWP apps promise a uniform, smooth experience across these different Windows devices.
  3. Games: Game aficionados will find the Microsoft Store a veritable treasure trove of PC games. This includes age-old PC games, plus newly minted ones designed for a riveting Xbox gaming experience on Windows.
  4. Movies and TV Shows: Movie buffs and TV show addicts can buy or rent their favourite content via the Microsoft Store for a pleasurable viewing experience on their Windows devices and Xbox consoles.
  5. Hardware and Accessories: Need some tangible tech like Microsoft’s very own Surface devices and accessories? You’ll find them on sale in the Microsoft Store.
  6. Software for Developers: Software creators can harness the Microsoft Store to peddle their own apps and games. Thus, it doubles up as a springboard for both consumer-facing and business software.

Pre-loaded on Windows devices, the Microsoft Store is the principal channel for users to acquire and refresh apps and software on Windows 10 and subsequent versions of the Windows operating system. Besides ensuring a simple, easy-to-navigate interface for locating, downloading, and managing software, it routinely includes perks like automatic updates and a safe, thoroughly vetted marketplace for applications.

As for the Microsoft Store’s history? It’s a gripping tale, previously operating under the moniker ‘Windows Store’. It’s intimately linked to Microsoft’s evolving strategy towards app distribution and its scrappy attempts to carve a niche for itself in the fiercely competitive digital bazaar. Here’s a small snippet of its storied past:

  1. The Birth of Windows Store with Windows 8 (2012): Microsoft’s iconic digital marketplace, affectionately known as the Windows Store, first made its grand debut with the arrival of Windows 8 in spooky October of 2012. Stamping their unique mark on the app market landscape, Microsoft envisioned a one-for-all app platform harmonizing desktop PCs, Windows Phone devices, and tablets alike. Now users could get their app fix straight from Windows Store, mirroring the convenience of their counterparts on iOS and Android.
  2. The Advent of the Universal Windows Platform (UWP) (2015): As the mercury tipped towards Windows 10 in July 2015, Microsoft rolled out the red carpet for Universal Windows Platform (UWP). This ingeniously fluid platform granted developers the magical power to wield a single line of code to build apps for everything under the bright Windows 10 sun – from PCs to Xbox consoles. Without a doubt, the Windows Store emerged as the go-to source for all UWP-powered creations.
  3. The Grand Makeover to Microsoft Store (2017): Stepping into the fiery autumn of 2017, Microsoft detached the ‘Windows’ label from its Store and crowned it with a shiny new Microsoft Store moniker. With this reshuffle, Microsoft hinted at its zealous ambition to distribute not just apps but also boasting some impressive hardware and software items including Microsoft’s in-house Surface devices, Xbox consoles, the esteemed Office 365 subscriptions, and much more.
  4. Burgeoning Content in the Microsoft Store (2017-till date): Unstoppable, Microsoft proceeded to stuff its Store’s shelves with an ever-expanding repertoire of apps, a flourishing PC games gallery, a star-studded cast of movies, TV shows, and more. Cosy in the heart of the Microsoft ecosystem, the Store bloomed into a robust marketplace offering seamless cross-device experiences and mouth-watering services such as the Xbox Game Pass for PC.
  5. Welcome Windows 11 and the Device-agnostic Microsoft Store (2021): As the leaves started to turn in October 2021, Windows 11 kicked the door wide open, introducing a leaner, meaner Microsoft Store. This whittled-down version of the Store not only boasted improved performance and a sleek new look, but it also made headlines by embracing a wider range of app formats, including the classic Win32 desktop applications, posing an opportunity to expand the software catalog significantly.
  6. A Haven for Developers: Microsoft has been rolling out the red carpet for developers by providing all the necessary instruments to design and disseminate apps via the Microsoft Store. Innovations such as the Windows Subsystem for Linux (WSL) and Android app compatibility with Windows 11 have all been well received.

The Microsoft Store has blossomed from its humble origins as a mere app store into a one-stop destination for accessing and managing an array of Microsoft-centric content and services on Windows gadgets, thereby seamlessly webbing the Microsoft eco-universe into the Windows operating system.

Perks and Drawbacks of the Microsoft Store

Just like any digital mall of applications, the Microsoft Store too comes with its own bouquet of highs and lows.

Let’s explore the merits and demerits of hopping onto the Microsoft Store:


  1. User Friendly: The Microsoft Store is ready to roll with Windows devices right out of the box. So, for the users, finding, downloading, and installing apps and programs is a breeze, without having to surf the web.
  2. Fortified Security: Applications in the store have to pass through the strict scrutiny of Microsoft, assuring adherence to specific quality and safety benchmarks. This plugs possibilities of risky malware or harmful software ducking in.
  3. Timely Updates: Oftentimes, Microsoft Store auto-updates apps downloaded from it. This keeps your apps refreshed with all the latest features, bug repairs, and vital security fixes, without you lifting a finger.
  4. Unified Approach: The Microsoft Store melds cohesively with the Windows operating system. This ensures applications and software from the store play nicely with the OS and other amenities offered by Microsoft.
  5. Consistent UWP Apps: Universal Windows Platform apps there guarantee a uniform user interface across differing Windows gadgets, like PCs, tablets, and Xbox consoles.
  6. One-stop Solution: It converts into a one-stop treasure trove of various content types – apps, games, movies, TV series, and even hardware must-haves like Surface devices.
  7. Tools for Developers: Developers can leverage a bundle of tools and resources to design and share applications via the Microsoft Store. This easily gets them to a wider Windows user base.


  1. Barest Software Catalog: Although the Microsoft Store has opened doors to classic Win32 apps, its catalog still feels bare when pitted against other platforms like Steam for gaming or specialized software sellers for unique applications.
  2. Inconsistent App Quality: The quality, as well as the function or feature set of apps in the store, may be patchy. Some applications might not come as richly equipped or refined as their desktop versions.
  3. Cost Considerations: At times, you may find that apps and software have a heftier price tag on the Microsoft Store compared to securing them directly from the creators or other outlets, this is especially true for gaming applications.
  4. Reliance on Microsoft Account: For those who prefer to maintain anonymity or avoid creating new accounts, the requirement for a Microsoft account to nab apps from the store could be a downside.
  5. Heavy on System Resources: The Microsoft Store app itself might not be as lean as some would like, having a tendency to take up a no small chunk of system resources.
  6. Regional Limitations: Not all content and apps in the store are global – some are region-specific, leading to potential availability issues for users in distinct countries or localities.
  7. Scarcity of Open Source Solutions: Open-source software, a preferred choice among a certain subset of users, might be less ubiquitous in Microsoft Store when pitted against other software marketplaces.

In essence, the Microsoft Store brings to the table a handy, safe and well-integrated platform for Windows users, yet it isn’t always the best option when it comes to price competitiveness and variety of software offerings. The scales tip towards the positive or negative depending on what you, as a user, value most in your computing experience.

Substitute to Microsoft Store

If you’re on the hunt for alternative digital marketplaces to level up your software game beyond the Microsoft Store, sample these potential contenders. From games to apps, each caters to unique needs and desires. Here’s a snapshot of your next best options:

  1. Steam: This virtual powerhouse and gaming mecca is revered for its smorgasbord of PC games. Whether you’re craving major mainstream releases or wish to explore the intricacies of indie creations, Steam has got you covered, with added layers of social networking and a workshop for creators.
  2. Epic Games Store: This brainchild of Epic Games throws open a sprawling plethora of PC games, occasionally doling out free titles as a promotional cherry on the top. This hotspot is lauded for housing exclusive game arrivals and crucial partnerships.
  3. GOG (Good Old Games): GOG is your one stop shop for DRM-free gaming goodness, serving a gamut of titles from retro classics to the latest sensations. Its distinct charm lies in being a guardian of timeless games and ensuring they run smoothly on contemporary systems.
  4. Origin: Crafted by the acclaimed Electronic Arts, Origin predominantly concentrates on its parent company’s gaming treasure troves. Here you’ll unearth a plethora of beloved EA titles.
  5. Uplay: Ubisoft’s very own digital dispensary, Uplay, is the promised land for all the Assassin’s Creed and Far Cry devotees. Expect to encounter all your Ubisoft favorites and more.
  6. itch.io: This sanctuary for indie enthusiasts stands tall with its broad range of indie games, software, and creative endeavors. It stands apart with its passionate support for fledgling developers and out-of-the-box, experimental content.
  7. Apple App Store and Google Play Store: Wishing to jazz up your mobile devices? Look no further than these two giants dominating the mobile apps and games spectrum for iOS and Android users, respectively.
  8. Amazon Appstore: Amazon’s proprietary platform parades a mysriad of Android apps, games, and even Amazon-exclusive treats for Fire tablet owners.
  9. Snap Store: This digital depot is the Linux aficionado’s nirvana, supplying a bouquet of Linux-based apps and software. Perfect if Ubuntu or another Linux-based OS is your digital workspace.
  10. Alternative Software Suppliers: Hunting for specialized software? Look no further than the developer’s own webpage or trusted distributors. This usually applies to tools dedicated to productivity, creativity, and rare applications.
  11. Open Source Treasure Troves: For those inclined towards open-source software, there’s a plethora of them available via your operating system’s package managers and reservoirs. Think Ubuntu Software Center or Chocolatey, if you’re a Windows user.

Fundamentally, your alternate store pick should be guided by what you’re on the lookout for. Avid gamers would find gaming platforms like Steam or Epic Games Store hitting the spot. If you’re scouting for more extensive software or open-source varieties, the developer’s website or specialized vaults warrant consideration. Keep in mind compatibility with your OS (Windows, macOS, Linux, mobile) and any unique aspects or exclusives that align with your preferences.


Pulling all the threads together, Microsoft Store stands as Microsoft’s certified digital marketplace for apps, games, films, and more for Windows users. Highlight features include user-friendly interface, security checks, and a seamless fit within the Windows universe. But, there are chinks in the armor too, like a possibly restrictive software range and pricing that doesn’t always offer the best deal.

The call on whether Microsoft Store checks all your boxes hinges on your individual requirements and tastes. Hardcore gamers might find their match in platforms like Steam or Epic Games Store dedicated solely to gaming. To steer clear of DRM, GOG emerges as a widely-liked pick. For mobile app enthusiasts, the Apple App Store and Google Play Store are the default choices for iOS and Android users respectively.

In essence, the Microsoft Store is a user-friendly go-to for a multitude of Windows enthusiasts, but rest assured there’s a cornucopia of other options out there ready to meet diverse desires and needs. Your choice of marketplace ought to be tailored to your unique specifications and the nature of content or software that catches your fancy.

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